TheDo Your Radio Ads Work?

Most small businesses do not have a high-powered advertising agency to sell the production of radio communications for them and come up with something like a game of high school, or with the business owner reading tired copy. </ P> seller knows the radio suggesting that the owner is a star, visions of Dave Wendys guy or speak to the dog said "the role of beans beautiful sequences where one comes to mind. </ P> worse, most companies do not have a plan to coordinate advertising for the same message. The newspaper said the announcement of a thing, yellow pages and other commercial radio is turned off in their own world. </ P> The radio ad person should know everything about his campaign and image before leaving with the order. You must be promised a "proof" of his radio announcement before going into the air. It must be at least two commercial four best, the benefits of sale. </ P> Remember Tom Bodett and Motel 6? A major campaign. Tom has just been made strong references available for the benefits of living in the motel (and a little spark in the background music). He won awards, put them on the map and raised occupancy rates and profits. The company has been gobbled by the chain Accor (one of the biggest) that the Smarts have to continue the same campaign. What to say at the end of each commercial? Radio right to walk! </ P> perhaps unable to find the car to join Tom Bodett quality, but there is nothing wrong to copy the launch of solid gains, profits profit. If you want to reply to the question WIIFM (do it for me). You do not have to be pleasant, with the help of lame humor, loud voices and music to make. </ P> Grand Mike tips for better radio ads </ p>? Buying more than one station (which is addressed to their clients, do not you want) </ p>? Buy 24 or more ads per week in a 24-ads, and the following week, on the other hand, alternated for four weeks, four weeks and do it again. </ P>? Regarding four-commercial, all with the same general theme and the opening and closing lines, and change the meat in the middle (which they call 'em donuts) </ p>? Do not let the radio is the star. Remember, this is not you. It is not necessary to use a set of 3 friends say, "I heard on the radio" or "I saw his mug on the fence". This is not advertising. </ P>? Do not let any drama school dropouts cook up a piece of employers and employees enjoy receptionist in the studio to play a role. They are never sold. </ P> Choose a plan of the carrot and stick with him. Tell 'em Cutsey trade things of real substance. Coordinate with the radio and others can take advantage of the power of electronic mouth, radio. </ P> For more information about advertising, get my article "Cable Ad 5 Bucks" Send a blank e-mail to mailto: CableAds@BigIdeasGroup.com </ p>? 2005 Big Mike McDaniel All rights reserved <a href="mailto:Mike@BIGIdeasGroup.com"> Mike@BIGIdeasGroup.com </ a> Big Mike is a professional speaker and consultant for small and medium-sized enterprises with more 30 years of experience, <a target="_new" href="http://BIGIdeasGroup.com"> http://BIGIdeasGroup.com </ a> </ p> Sign up "Big Mike's ideas" Bulletin mailto: subscribe-956603364@ezinedirector.net